Our Regional Training Sessions Put The Focus On Sales
Recently, Todd McBroom, our District Sales Manager, conducted a two-day session that focused on sales training techniques. The goal of the session was to improve knowledge about Hyundai’s products, while also improving sales skills, in particular understanding the customer, their personality, and uncovering better ways to communicate with them.
The training techniques explored included:
- Territory management
- Personality profiles
- Effective communication
- Financial merchandising
- Converting customers from IC to Li-Ion
- Hi-Mate
- Application surveys
- Selling big lift equipment
- How to do an effective walkaround on IC and electric trucks
“The real benefit to the dealers is improving the knowledge and mindset of the salesperson, so they can become more productive with their time and the customer’s time,” said Todd. “We’re working to improve that relationship and establish more value than our competitors with our equipment and services.”
The session was so successful, Todd is working with other DSMs to schedule events in all our regions and making the training available to multiple dealers.
Keep watching for more information