A MESSAGE FROM OUR EXECUTIVE VICE PRESIDENT/COO

To Our Valued Dealers:

As you may know, this year Hyundai Material Handling is celebrating its 25th anniversary in the North American market. We’ve achieved a lot over the past twenty-five years, but we believe our greatest opportunities are still ahead of us. That’s why we’re continuing to invest in our brand – as you’ll discover, our pipeline of new products is impressive. The new BRP-X that we are debuting at ProMat is only the beginning.

Our new products reflect a commitment to the marketplace and the growth of our brand. As a businessperson, you know that investing in your business is the key to its future. And there are many ways to invest in that future.

We’ve been promoting special offers on XTeer lubricants. These offers are designed to help you save money and increase sales and profits in your aftermarket business. But when you promote the XTeer brand, you’re not only offering customers the highest quality lubricants, you’re also investing in Hyundai Material Handling. Those sales are what enable us to build our business and bring you the best products possible.

Our commitment and investment in our business will also be on display at ProMat. We will have some of our best equipment on hand and some special surprises. Be sure to visit our booth and to register for our ProMat party at the famous Redhead Piano Bar. I also hope you’re planning to attend our 2025 Dealer Meeting. We’ve chosen a truly world class setting, the Chateau Elan Winery & Resort. It promises to be an event truly worthy of our silver anniversary.

Of course, there’s a lot going on right now. Our 1st quarter sales programs are still available. Our technical training sessions remain an invaluable tool for your staff. Todd McBroom conducted a very successful regional training session, and we’re continuing to add to our headquarters staff to serve you better. Get to know them. And be sure to check out all that the Hyundai Promo Store offers for spring and summer.

Be sure to check out all the news and plan on joining us as we celebrate twenty-five great years and plan out the next twenty-five and beyond. It’s all part of our commitment to assure that No One Delivers More than Hyundai Material Handling.

Lewis Byers
Executive Vice President/COO