Why I love Selling Hyundai Forklifts

There’s an art to selling; to building a successful relationship with a prospect. It takes empathy, persuasiveness, persistence, and confidence in yourself and the product you’re selling. Fred Brown, Jr. of Midway Industrial Equipment, Inc., certainly has confidence in the quality of service Midway provides and the equipment they sell: Hyundai forklifts.

With 17 years of experience in the material handling industry, Fred knows a thing or two about selling and about Hyundai equipment. So, we asked him, why does he love selling Hyundai forklifts? Here’s his reply:

“It is exciting to take a product that is tried and true, but doesn’t yet have the recognition it deserves, and be able to go out and show your customers forklifts that not only perform well, but that can also save them money and be a great investment for their company. The units look great, and they help open doors for other opportunities to be able to provide solutions for other businesses in the area.”

It is that kind of insight that has made Fred and Midway so successful. We then asked Fred what was the best piece of advice he ever received in his career:

“Focus on building relationships and providing viable solutions,’ Fred responded. “If you work to become an expert in your field with just the intention of helping and doing a great job, the money will follow.”

When we asked him what advice he would offer a new sales rep – excluding his choice of gas station breakfast burritos to start his day – he offered the following:

“Don’t stop pushing and trying to meet new people. Don’t get complacent and remember that cold calling isn’t dead.”

That’s great advice. And we thank Fred for sharing it and for helping to promote Hyundai equipment and the Hyundai brand.