A Message From Our
Executive Vice President/COO
To Our Valued Dealers:
Although we’re still just in the first quarter of the year, 2026 is shaping up to be a big year for Hyundai. With new products, new programs, and a more aggressive approach to the marketplace, our company is making its presence felt in more ways than ever before.
That is not a boast, and a lot of what I’m speaking about will be on display at MODEX this April. Our new booth is just the beginning. Check out this preview and a video message I recently recorded. Our goal is to make certain that we have all the time we need to spend with you to share what’s going on and what’s coming your way.
Some things we promised have already arrived. Our Q1 Special Offers bring you a powerful sales tool and a way to increase the value of every sale and every customer.
Another promise we made was the introduction of exciting, new equipment. Last month, we introduced you to the LC-9 large capacity cushion trucks. This month, the focus is on our high-voltage B-X Series. As the industry moves more and more to electric power, Hyundai Material Handling is leading the way. Check out this month’s Product Spotlight that includes a video walk around featuring Todd McBroom.
And if you have questions for me on Hyundai products or programs, I welcome your questions. Here’s how to take part in our new video series “Ask Lewis.”
Speaking of getting answers: All our new equipment makes service training more important than ever. If you haven’t signed up your service personnel for our classes, now’s the time. Check out our training sessions in April, May, and June.
Another part of our business that will be in focus at MODEX is parts. We’ve made a significant investment to bring you the right parts right when you need them. And you don’t have to wait until MODEX to experience this. Our XTeer Fluid Program is continuing, offering you big savings – and a big profit opportunity. And our FREE shipping parts program is also still available.
At MODEX, you’ll see our team in Hyundai branded gear. Your team should be outfitted the same way. Be sure to visit our on-line store for a wide selection of branded merchandise.
Finally, we hope to see you at MODEX and the upcoming TMC Annual Meeting & Transportation Technology Exhibition. We look forward to the opportunity to show you yet again that when it comes to equipment, service, support, part, and promotions, no one delivers more than Hyundai.
Lewis Byers
Executive Vice President/COO